Here's a case made by Paddy Donnelly of changing your blog post design and layout every time you publish..a post. I can hear a collective web developer groan but I think he makes a great point.
At least clients that can afford this level of detail, such as those clients that publish "blogzines" for commercial purposes, should really consider this approach. If magazine designs know they have change layouts page by page to keep their readers interested, what makes online magazines think this is different when they visit online version of an article? No much beyond the limitations of the medium. And certainly nothing says you have to keep the same layout/design template.
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